Press Release

Posted on Fri Jan 24 2020

NY Times Best Selling Author of “Big Potential” to Invigorate and Motivate Kynect Associates at Annual Event

(DALLAS) – January 24, 2020 – The importance of independent work is more critical than ever in today’s economy when many want to reach their full career potential. Kynect, a leading direct selling company, will be informing, educating and motivating its Independent Associates during their annual Kynection event at the Fort Worth Convention Center March 19 – 21, 2020. Kynection 2020 will include business training, powerhouse speakers, networking with peers and much more.

Shawn Achor, New York Times’ bestselling author of “The Happiness Advantage” and “Before Happiness” will be providing the keynote address at Kynection 2020. Achor, one of the world’s leading experts on the connection between happiness and success, will also be discussing his new book, “Big Potential.” Achor argues, “It’s not necessarily reality that shapes us, but the lens through which your brain views the world around you. If you can change your mindset, you can change every single business outcome at the same time.”

“It’s an important change of pace for us to include Shawn Achor in our keynote lineup this year,” stated Bouncer Schiro, CEO for Kynect. “Our Associates have realized much change during the past year, and we are diligently dedicated to providing the tools they need to feel successful in their independent work. Exposing them to business experts like Shawn Achor is just one way we can help our team reach their full potential.”

The link to register for Kynection 2020 can be found here. We hope to see you there!

About Kynect

Founded in 2005, Kynect is a leading direct selling company based in Dallas, Texas. Using the power of relationships as the foundation of their business, Kynect revolutionized the energy industry and has grown into one of the top direct selling companies in the world. Through its independent sales organization, Kynect markets a variety of services, including energy and wireless services.

To learn more, visit and follow Kynect on Facebook, Twitter and Instagram.